How AI email drafting works

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Tip:

The quality of AI-generated emails depends heavily on how detailed your Identity profile and campaign goal are. Spend 5 minutes completing your Identity settings before generating emails — it makes a noticeable difference.

Overview

CarcMail’s AI email drafting generates a personalised cold email for each lead in your campaign. It is not a generic template — the AI reads your company profile, your campaign goal, and the lead’s data, then writes an email tailored to that specific combination.

The AI handles the full structure: subject line, opening line that references the lead or their company, a value proposition paragraph tied to your offer, a clear call to action, and a sign-off. You review the generated draft, make any edits you want, and approve it as the campaign template before sending begins.

This is different from a merge-field template. A merge-field template inserts lead data into fixed slots. AI drafting generates the whole email fresh, so the phrasing, structure, and tone adapt naturally to each lead’s profile.

What the AI uses as inputs

When generating an email, the AI reads:

Your Identity profile — your name, role, company name, website, description of your product or service, and tone preferences (set in Settings → Identity)
Your campaign goal — the plain-language description you type when creating the campaign
The lead’s data — first name, last name, company name, job title, and any other fields you imported
Your Knowledge Base (optional) — any extra context you have added about your offer, case studies, or FAQs (set in Settings → Knowledge Base)

The more complete these inputs are, the more relevant and personalised the output will be.

What the AI produces

For each generation, the AI outputs:

Subject line — short, specific, non-spammy. Usually references the lead’s role or company.
Opening line — personalised to the lead. Avoids generic openers like “I hope this finds you well.”
Value proposition — 2–3 sentences connecting your offer to a likely pain point for this type of prospect.
Call to action — one clear ask, matching the goal you set for the campaign.
Sign-off — your name and optionally company, pulled from your Identity profile.

How to get the best results

Complete all fields in Settings → Identity before generating emails
Write a specific campaign goal — include the exact outcome you want (e.g. 'book a 15-minute call', not just 'get a response')
Import leads with first name and company name — these are the most impactful personalisation fields
Add relevant context to your Knowledge Base if your offer needs more explanation
Review the first draft carefully and edit freely — the AI is a starting point, not a final product

Step-by-step

Complete your Identity profile

Go to Settings → Identity. Fill in your company name, what you offer, who you target, and your tone preference (e.g. professional, conversational, direct). This is the foundation the AI writes from.

Write a clear campaign goal

When creating your campaign, type a goal in the campaign goal field. Be specific. Example: “Introduce CarcMail to agency owners who are currently managing outbound manually. Goal is to book a 20-minute demo call.”

Click Generate email

In the campaign email setup screen, click Generate email. The AI will produce a complete draft in a few seconds.

Review and edit

Read through the generated email. You can edit any part of it — subject, body, CTA, sign-off. The AI draft is a starting point. Your edits are always welcome and encouraged.

Use as campaign template

Once you are happy with the draft, it becomes the campaign template. For leads with rich data (name, company, title), the AI’s final sending version will personalise based on each lead’s specific details.

Common issues

Issue	What to check
Email sounds generic	Your Identity profile or campaign goal may be too vague. Add more specific details about your offer and target audience.
Wrong company or name in email	Check that your Identity profile is up to date in Settings → Identity.
AI generation fails	This is usually a temporary issue. Refresh and try again. If it persists, check your credit balance.
Draft is too long	Edit it down after generation. Good cold emails are typically 100–150 words.

Frequently asked questions

Yes. CarcMail generates a complete first draft based on your campaign goal, lead data, and your Identity profile. You review and can edit before sending.

Yes. You can skip AI generation and write manually, or use AI for a first draft and edit it freely.

Yes. Each AI-generated draft costs 0.5 credits.